Project detail

Hanne De Leuw

I was allowed to create a brand design, business cards and a website for a client. Hanne de Leuw is an artist based in Tilburg with an assortment of beautiful handmade sculptures and ceramics.

Created elegant, high-impact content for a luxury fashion brand, highlighting exclusivity, craftsmanship, and timeless design.

Target Audience

Art lovers

Year

2025

Voice & tone

Calm

Minizine Brochure - Graphic project by crossmedia student Lisa Botermans as part of graphic portfolio

about.

I developed a new corporate identity and website for my great-aunt, Hanne de Leuw. She is a visual artist who likes to draw attention to her sculptures.

The brief included designing a logo, business cards, and a user-friendly and maintenance-friendly website.

Take on a look on her site: www.hanne-de-leuw.nl

challenge.

The logo and corporate identity were developed in Adobe Illustrator, with attention to simplicity, balance and recognizability.

I deliberately chose soft green tones. These provide a calm appearance and allow the photos and content of the website to stand out better. The choice of green colour contributes to a calm and accessible visual atmosphere, matching the customer's personal style.

I built the website itself in http://JouwWeb.nl, which allows me to develop websites quickly and clearly. I considered structure, readability, and clear navigation, so that the site is easily usable for its target group.

results.

Mock-ups show what the corporate identity and printed matter look like in practice. The whole radiates peace and emphasizes the power of her sculptures.

about.

I developed a new corporate identity and website for my great-aunt, Hanne de Leuw. She is a visual artist who likes to draw attention to her sculptures.

The brief included designing a logo, business cards, and a user-friendly and maintenance-friendly website.

Take on a look on her site: www.hanne-de-leuw.nl

challenge.

The logo and corporate identity were developed in Adobe Illustrator, with attention to simplicity, balance and recognizability.

results.

Mock-ups show what the corporate identity and printed matter look like in practice. The whole radiates peace and emphasizes the power of her sculptures.

about.

I developed a new corporate identity and website for my great-aunt, Hanne de Leuw. She is a visual artist who likes to draw attention to her sculptures.

The brief included designing a logo, business cards, and a user-friendly and maintenance-friendly website.

Take on a look on her site: www.hanne-de-leuw.nl

challenge.

The logo and corporate identity were developed in Adobe Illustrator, with attention to simplicity, balance and recognizability.

results.

Mock-ups show what the corporate identity and printed matter look like in practice. The whole radiates peace and emphasizes the power of her sculptures.